Key Messages

VOICE + TONE

Voice and Tone shapes how our brand talks. It is intended to help us better connect with our audiences by speaking about our brand in a way that resonates with them on a deeper level. Voice and tone gives us specific and purposeful direction around how we write as our brand. It should be consistent throughout our communications , but can vary slightly from medium to medium.

We’re honest and transparent in our communications, using language that’s straightforward and easy to understand. We talk about our capabilities, our people and our creative solutions with a quiet confidence that comes from decades of experience. Above all, we’re respectful in our interactions with customers and coworkers.

Guidelines

  • Use clear, concise and easy-to-understand language
  • Describe our services using “we,” “our” and “Harris”
  • Lead with the most important message and support it with relevant information
  • Keep the ethos of trust at the center of our message